tag:blogger.com,1999:blog-33330613786834492312024-03-14T04:01:29.683+07:00Buat Film - Teknik dan CaraMengekspreikan hati melalui media audio video. Memberitahukan pesan yang yang ada di dalam pikiran kita.Unknownnoreply@blogger.comBlogger9125tag:blogger.com,1999:blog-3333061378683449231.post-22771814460700886522013-01-17T22:30:00.001+07:002018-07-06T20:48:13.860+07:00Cerita Di Balik Layar Program Softnews<div dir="ltr" style="text-align: left;" trbidi="on">
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Akhirnya kita bersua lagi setelah sekian lama saya tidak mengisi blog ini. Alasannya simple, belum ada waktu untuk menorehkan tulisan di dalam blog mengenai pengalaman-pengalaman saya di dunia broadcast televisi lokal.
Oke, kini akan saya bahas mengenai cara kerja dalam membuat sebuah tayangan program dengan kandungan berita ringan. Karena kebetulan pula, saya adalah kru dari tayangan-tayangan tersebut. Mulai dari tayangan mengenai sebuah usaha, hingga mengarah ke kuliner.
Dalam membuat tayangan program berita ringan, tetap ada 3 tahap, yakni Pra Produksi, Produksi, dan Pasca Produksi. Mari akan kita bahas satu persatu dari tahapan tersebut secara detail beserta apa saja sih yang kru lakukan saat dilakukan pelaksanaan produksi dalam 1 episode.
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<a name='more'></a><i>Pra-produksi</i><br />
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<u><b>IDE</b></u><br />
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Ini tidak bisa ketinggalan. Karena dari ide itulah muncul hal teknis. Ide harus unik serta menarik segmentasi yang ditargetkan. Misal seperti ini, jika segmentasinya mengarah ke anak-anak, tentu saja idenya juga harus mengenai sesuatu yang disukai anak-anak. Itu hanya masalah kemasan saja. </div>
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<u><b>KRU </b></u><br />
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Semua yang tertuang dalam ide harus dapat dikuasai oleh masing-masing kru sesuai dengan job disc mereka. Untuk kameramen, harus mengetahui sudut pandang mana yang harus diambil serta pertimbangan tata cahaya untuk menghindari backlight, ruang gelap, dan lain sebagainya. Presenter pun juga seperti itu, jika tayangan tersebut menggunakan presenter, maka dia harus bisa menguasai tema yangg diinginkan oleh Prgram Director, mengarah kemana? Visinya apa? Penontonnya siapa? serta mengetahui elemen-emen attitud lainnya.
Selain itu, KERJASAMA merupakan hal penting untuk mendapatkan tujuan yang sama. Hilangnya kekompakan menjadi salah satu alasan utama dari kehancuran sebuah program tayangan. </div>
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<u><b>ALAT </b></u></div>
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Ingin mendapatkan hasil terbaik? Maka alatnya pun harus terbaik. Mulai dari jenis kamera, jenis lighting, jika perlu mic wireless, dan lain sebagainya.<b> </b>Selain itu banyak hal lainnya yang harus dipersiapkan untuk kelancaran dalam produksi pengambilan gambar.<br />
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<i>Produksi</i><br />
Pengambilan gambar dilaksanakan di lapangan yang bekerjasama dengan talent yang telah dipersiapkan sebelumnya. Semua kegiatan di tempat tersebut harus dilakukan sesuai dengan rundown yang telah disusun. Di tempat saya, penulisan rundown sudah jarang dilakukan karena setiap urutan pengambilan gambar telah diluar kepala.<br />
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<i>Pasca Produksi</i><br />
Editing video merupakan kegiatan yang dilaksanakan setelah pengambilan gambar dilapangan serta narasi dan dubbing telah terkumpul semua. Bagian editor sebagai tukang masak dapur produksi harus jeli menyusun gambar dan suara untuk mendapatkan hasil maksimal. Tentu saja tetap harus mematuhi apa yang diinginkan oleh Production Direction.</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3333061378683449231.post-72670766893088634552012-12-10T18:10:00.000+07:002011-12-10T18:13:56.931+07:00Tentang Donasi<div style="color: #0b5394; text-align: center;"><b>SEBAGAI BENTUK SUMBANGAN AGAR TETAP BEROPERASINYA BLOG INI. PASTI AGAN TAHU APA YANG HARUS DILAKUKAN DENGAN IKLAN YANG ADA. MAKASIH YAH! :D</b></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3333061378683449231.post-11223127026810025452011-12-11T12:03:00.001+07:002011-12-12T09:49:21.666+07:00Data SMK Broadcast di Jawa Timur<div class="separator" style="clear: both; text-align: center;"><img border="0" height="200" src="http://3.bp.blogspot.com/-vSb2MBZCNN4/TuQ6cdbjseI/AAAAAAAAAus/BrDRLGcG72U/s200/tut-wuri-handayani.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" width="191" /></div>Sekarang, banyak orang tua mencari lembaga pendidikan SMK. Mereka mempertimbangkan hal tersebut karena berharap anak-anaknya dapat meneruskan ke jenjang berikutnya, apakah untuk kerja, maupun untuk melanjutkan kuliah.<br />
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Bagi Anda yang menginginkan putra putri Anda dengan jurusan Broadcast. Terdapat 11 sekolah SMK yang ada diJawa Timur dengan jurusan Broadcast. Baik Negeri maupun Swasta. Berikut saya paparkan daftar sekolah-sekolah tersebut.<br />
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<b>SMK NEGERI 3 BATU </b><br />
<i>Negeri </i><br />
Terusan Metro - Dusun Santrean, Sumberjo, BUMIAJI, KOTA BATU 65318 (0341)592025<br />
<div style="text-align: center;"><span style="font-size: x-small;"><a href="http://www.smkn3batu.sch.id/">Homepage</a></span><br />
<a href="https://www.facebook.com/smkn3batu"><span style="font-size: x-small;">Facebook</span></a><br />
<iframe frameborder="0" height="300" marginheight="0" marginwidth="0" scrolling="no" src="http://maps.google.co.id/maps?f=q&source=s_q&hl=id&geocode=+&q=alun+alun+batu+malang&ie=UTF8&hq=alun+alun+batu+malang&t=h&vpsrc=6&ll=-7.852445,112.519001&spn=0.003188,0.003219&z=17&output=embed" width="300"></iframe><br />
<small><a href="http://maps.google.co.id/maps?f=q&source=embed&hl=id&geocode=+&q=alun+alun+batu+malang&ie=UTF8&hq=alun+alun+batu+malang&t=h&vpsrc=6&ll=-7.852445,112.519001&spn=0.003188,0.003219&z=17" style="color: blue; text-align: left;">Lihat Peta Lebih Besar</a></small></div><br />
<b>SMK MUHAMMADIYAH 5 KEPANJEN </b><br />
<i>Swasta </i><br />
Jl. Effendi 94b Kepanjen, Kepanjen, KEPANJEN, KAB. MALANG 65163 (0341)396425<br />
<div style="text-align: center;"><span style="font-size: x-small;"><a href="http://smkm5kepanjen.sch.id/%20">Homepage</a></span><br />
<iframe frameborder="0" height="300" marginheight="0" marginwidth="0" scrolling="no" src="http://maps.google.co.id/maps?hl=id&ie=UTF8&ll=-8.130991,112.573299&spn=0.002613,0.003449&t=h&z=18&vpsrc=6&output=embed" width="300"></iframe><br />
<small><a href="http://maps.google.co.id/maps?hl=id&ie=UTF8&ll=-8.130991,112.573299&spn=0.002613,0.003449&t=h&z=18&vpsrc=6&source=embed" style="color: blue; text-align: left;">Lihat Peta Lebih Besar</a></small></div><br />
<b>SMK NEGERI 2 SINGOSARI </b><br />
<i>Negeri </i><br />
Jl. Perusahaan No 20, Tunjung Tirto / Kab. Malang, SINGOSARI, KAB. MALANG 65153 (0341)4345127<br />
<div style="text-align: center;"><span style="font-size: x-small;"><a href="http://smkn2-singosari.sch.id/">Homepage</a></span><br />
<a href="https://www.facebook.com/profile.php?id=100000836300179"><span style="font-size: x-small;">Facebook</span></a><br />
<iframe frameborder="0" height="300" marginheight="0" marginwidth="0" scrolling="no" src="http://maps.google.co.id/maps?f=q&source=s_q&hl=id&geocode=&q=-07.9138889,+112.6405556&aq=&sll=-7.954797,112.665868&sspn=0.010456,0.013797&vpsrc=6&g=jalan+perusahaan+singosari&ie=UTF8&t=h&ll=-7.912501,112.63896&spn=0.006376,0.006437&z=16&output=embed" width="300"></iframe><br />
<small><a href="http://maps.google.co.id/maps?f=q&source=embed&hl=id&geocode=&q=-07.9138889,+112.6405556&aq=&sll=-7.954797,112.665868&sspn=0.010456,0.013797&vpsrc=6&g=jalan+perusahaan+singosari&ie=UTF8&t=h&ll=-7.912501,112.63896&spn=0.006376,0.006437&z=16" style="color: blue; text-align: left;">Lihat Peta Lebih Besar</a></small></div><br />
<b>SMK NEGERI 1 JEMBER </b><br />
<i>Negeri </i><br />
Jl. Jambu No. 17, Patrang/ Jember, PATRANG, KAB. JEMBER 68111 (0331)483108<br />
<div style="text-align: center;"><span style="font-size: x-small;"><a href="http://www.smknegeri1jember.sch.id/">Homepage</a></span><br />
<a href="https://www.facebook.com/pages/SMK-NEGERI-1-JEMBER/97976049916"><span style="font-size: x-small;">Facebook</span></a><br />
<iframe frameborder="0" height="300" marginheight="0" marginwidth="0" scrolling="no" src="http://maps.google.co.id/maps?f=q&source=s_q&hl=id&geocode=&q=-08.1508333,+113.7094444&aq=&sll=-8.154867,113.711323&sspn=0.002613,0.003449&vpsrc=6&ie=UTF8&t=h&ll=-8.150831,113.70944&spn=0.012745,0.012875&z=15&output=embed" width="300"></iframe><br />
<small><a href="http://maps.google.co.id/maps?f=q&source=embed&hl=id&geocode=&q=-08.1508333,+113.7094444&aq=&sll=-8.154867,113.711323&sspn=0.002613,0.003449&vpsrc=6&ie=UTF8&t=h&ll=-8.150831,113.70944&spn=0.012745,0.012875&z=15" style="color: blue; text-align: left;">Lihat Peta Lebih Besar</a></small></div><br />
<b>SMK NEGERI 4 JEMBER </b><br />
<i>Negeri </i><br />
Jl. Kartini No. 1, Jember Lor, PATRANG, KAB. JEMBER 68118 (0331)487488<br />
<div style="text-align: center;"><span style="font-size: x-small;"><a href="http://smkn4jember.sch.id/">Homepage</a></span><br />
<iframe frameborder="0" height="300" marginheight="0" marginwidth="0" scrolling="no" src="http://maps.google.co.id/maps?f=q&source=s_q&hl=id&geocode=&q=kartini+Jember+Lor,+Patrang,+Jawa+Timur&aq=&sll=-8.170924,113.694527&sspn=0.01045,0.013797&vpsrc=6&ie=UTF8&hq=&hnear=Jalan+Raden+Ajeng+Kartini,+Jember,+Patrang,+Jember,+Jawa+Timur&t=m&ll=-8.16982,113.701286&spn=0.012744,0.012875&z=15&iwloc=A&output=embed" width="300"></iframe><br />
<small><a href="http://maps.google.co.id/maps?f=q&source=embed&hl=id&geocode=&q=kartini+Jember+Lor,+Patrang,+Jawa+Timur&aq=&sll=-8.170924,113.694527&sspn=0.01045,0.013797&vpsrc=6&ie=UTF8&hq=&hnear=Jalan+Raden+Ajeng+Kartini,+Jember,+Patrang,+Jember,+Jawa+Timur&t=m&ll=-8.16982,113.701286&spn=0.012744,0.012875&z=15&iwloc=A" style="color: blue; text-align: left;">Lihat Peta Lebih Besar</a></small></div><br />
<b>SMK NEGERI I BLITAR </b><br />
<i>Negeri </i><br />
Lok1 : Jl. Kenari 30 Blitar,<br />
Lok2 : Jl. Diponegoro, Lok3 : Jl. Dr. Sutomo, Plosokerep, SANAN WETAN, KOTA BLITAR 66134 (0342)801947<br />
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<b>SMK PRAPANCA 2 SURABAYA </b><br />
<i>Swasta </i><br />
Jl. Nginden Intan Timur I/20, Medokan Semampir, SUKOLILO, KOTA SURABAYA 60119 (031)5910718<br />
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<b>SMK NEGERI 1 SURABAYA </b><br />
<i>Negeri </i><br />
Jl. Smea No. 4 Wonokromo, Wonokromo, WONOKROMO, KOTA SURABAYA 60243 (031)8292038<br />
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<b>SMK NEGERI 1 BONDOWOSO </b><br />
<i>Negeri </i><br />
Jl. Kh. Wahid Hasyim No. 41, Blindungan, BONDOWOSO, KAB. BONDOWOSO 68212 (0332)421224<br />
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<b>SMK PGRI 6 NGAWI </b><br />
<i>Swasta </i><br />
Jl. Raya Klitik Km. 05 Ngawi, Klitik, GENENG, KAB. NGAWI 63271 (0351)74882<br />
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<b>SMK NEGERI 1 LAMONGAN </b><br />
<i>Negeri </i><br />
Jl. Jend Sudirman 84 Lamongan, Banjarmendalan, LAMONGAN, KAB. LAMONGAN 62212 (0322)321189<br />
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<div style="text-align: right;"><i><span style="font-size: x-small;"><b>Sumber</b> : <a href="http://datapokok.ditpsmk.net/">http://datapokok.ditpsmk.net/</a></span></i></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3333061378683449231.post-76128740146187214082011-12-10T18:49:00.006+07:002011-12-12T09:43:24.157+07:00Seni Reyog<div class="separator" style="clear: both; text-align: center;"><img border="0" height="200" src="http://4.bp.blogspot.com/--0Et2gcolzM/TuNIhbGfk0I/AAAAAAAAAuk/XzXLkF4jmj8/s200/aW1hZ2VzL3Nma19waG90b3Mvc2ZrX3Bob3Rvc18xMjgyOTk1ODgyX3NaaTRqenlaLmpwZw%253D%253D.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" width="150" /></div>Siapa yang tidak kenal dengan Kesenian Reyog? Berupa kepala macan dengan bulu merak memberikan daya pesona di hadapan orang yang melihat.<br />
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Saya akan berikan contoh pertunjukan Reyog yang berada di sebuah gedung di Kota Malang.<br />
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<iframe allowfullscreen="" frameborder="0" height="280" src="http://www.youtube.com/embed/69EUeQ2XYJo" width="370"></iframe>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3333061378683449231.post-19742311240978840912011-12-10T18:32:00.001+07:002011-12-10T18:45:05.322+07:00Mario Bros. Indie Film Trailer<div class="separator" style="clear: both; text-align: center;"><img style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" border="0" height="200" src="http://2.bp.blogspot.com/-OA0PxJYDW5A/TuNFO8dzB5I/AAAAAAAAAuc/rRblxxhiTZI/s200/new-super-mario-bros-20060313032425043_640w.jpg" width="200" /></div>Cuplikan dari sebuah film Indie. Tentang karakter mario bros di dunia nyata. Kualitas gambarnya bagus. Menggunakan perlatan profesional seperti kamera HD, crane, dan pengeditan yang optimal.<br />
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<iframe allowfullscreen="" frameborder="0" height="280" src="http://www.youtube.com/embed/JVY7HDMg9zs" width="370"></iframe>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3333061378683449231.post-71255257029540885522011-12-10T18:20:00.000+07:002011-12-10T18:25:24.398+07:00Film Sebagai Ekspresi VisualJika seorang pelukis memiliki uneg-uneg, dia akan menggoreskan kuasnya pada sebuah kanvas putih bersih untuk dia gambar apa yang ada dalam hatinya. Jika seorang pemusik ingin berekspresi, maka ia akan menabuhkan stik drumnya, memetik senar gitarnya, mengalunkan nada suaranya pada microphone.<br />
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Berbeda dengan seorang sutradara, ia memiliki cara yang dikatakan sulit untuk mewujudkan semua isi hatinya. Namun memiliki konsekuensi yakni karyanya akan menggarmbarkan hampir secara riil dari yang sutradara bayangkan.<br />
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Yup, sebuah karya film, secara teknis memang sulit untuk mewujudkannya. Banyak hal yang harus dilakukan sehingga terkesan ribet. Mulai dari peralatan yang bisa dibilang tidak murah, harus ada bantuan dari orang lain dan juga kru, dan perencanaan yang sistematis untuk mendapatkan hasil yang maksimal.<br />
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Namun itulah tantangannya. Jika Anda berniat terjun di ranah perfilman, Anda juga harus tahu apa yang harus Anda perjuangkan. Apalagi ketika Anda memiliki orientasi komersil. Karena sebuah karya harus didasari dengan sifat idealis terlebih dahulu untuk mendapatkan penceritaan yang maksimal.<br />
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<div style="color: #666666;"><i><u>English:</u></i></div><div style="color: #666666;"><br />
<b><i>A Film As Visual Expression</i></b><br />
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<i>If a painter has steam, he would carve his brush on a clean white canvas for him to draw what is in his heart. If a musician wants to express, then he will menabuhkan his drum sticks, strum his guitar strings, steady tone of his voice on the microphone.</i></div><div style="color: #666666;"><i><br />
</i></div><div style="color: #666666;"><i>In contrast to a director, he has a way to say it is difficult to realize all his heart. But has the consequence that his work will menggarmbarkan almost in real terms from the director imagined.</i></div><div style="color: #666666;"><i><br />
</i></div><div style="color: #666666;"><i>Yup, a piece of film, are technically difficult to make it happen. Many things seem complicated to do so. Starting from equipment that could be considered not cheap, there should be help from other people and crew, and systematic planning to get maximum results.</i></div><div style="color: #666666;"><i><br />
</i></div><div style="color: #666666;"><i>But that's the challenge. If you intend to dive in the realm of cinema, you should also know what you should strive for. Especially when you have a commercial orientation. Because of a work should be based on the idealistic nature of storytelling in advance to get the maximum.</i></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3333061378683449231.post-16630154230087452152011-10-15T20:08:00.000+07:002011-10-15T20:08:16.356+07:00localgenius: PENGETAHUAN KARAWITAN<a href="http://cakdurasim.blogspot.com/2011/10/pengetahuan-karawitan.html?spref=bl">localgenius: PENGETAHUAN KARAWITAN</a>: PENGETAHUAN KARAWITAN DASAR CARA MENABUH GAMELAN YANG BAIK DAN BENAR PENGERTIAN Karawitan adalah seni musik tradisional Jawadengan pera...Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3333061378683449231.post-45883622248467126952009-12-25T22:16:00.000+07:002010-01-04T22:55:01.340+07:00Buat Film Indie<blockquote>Gunakan karyamu untuk mensejahterakan orang lain. Gunakan perasaanmu untuk merasakan kepedihan yang dirasakan orang lain, hingga kita semua menjadi satu, satu dalam rasa.<br /></blockquote><div style="text-align: justify;"><a href="http://1.bp.blogspot.com/_dhsLxLAj0xE/SzS-XreEduI/AAAAAAAAAM0/SiYEH6UsOsA/s1600-h/ag-hmc70-avchd_slant2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="101" src="http://1.bp.blogspot.com/_dhsLxLAj0xE/SzS-XreEduI/AAAAAAAAAM0/SiYEH6UsOsA/s200/ag-hmc70-avchd_slant2.jpg" width="108" /></a>Sebelum melangkah untuk membuat film Indie, maka yang perlu kita ketahui adalah apakah arti dari film Indie itu sendiri?<br /><br /><b>Indie</b>, adalah protolan dari kata Independent (bahasa Inggris) yang dapat diartikan sebagai '<b>berdiri sendiri</b>', tidak tergantung dengan yang lain, entah institusi maupun yang lain.<br /><span class="fullpost"><br /><br />Buat film indie bisa dikatakan susah-susah gampang. Kapan 'buat film Indie' itu mudah? Saat si pembuat film indie memiliki modal utama berupa pengalaman yang telah ia miliki dalam mem buat film indie. <i>Teori pembuatan film</i> adalah nomor dua, yang terpenting yakni keberanian untuk memulai. Berapa banyak mahasiswa jurusan komunikasi yang lulus perguruan tingkat tinggi namun hanya sedikit dari mereka yang menghasilkan karya? Menurut saya, teori hanyalah sebuah jembatan untuk mencapai tujuan dengan modal pengalaman-pengalaman orang terdahulu yang telah ber-trial error sehingga mendapatkan sebuah hasil yang mengagumkan.<br /><br />Namun bagaimana pun, hanya pendidikan lah yang mampu mengantarkan para penerus bangsa untuk 'berani memulai'.<br />Kembali ke teori buat film indie. Kesimpulannya jika kita buat film indie, yang harus ditanamkan dalam paradigma pikiran kita adalah, dengan karya yang nantinya dihasilkan tidaklah berprioritas pada uang. Uang adalah yang kesekian. Namun yang perlu diorientasikan adalah sebuah ideologi yang mampu disampaikan ke dalam tiap frame dari karya film indie kita sendiri.<br /><br />Lalu, apa yang perlu kita perlukan dalam buat film indie itu sendiri?<br /><br />Tentunya sebuah tahapan-tahapan perlu kita lakukan. Yakni <i>PreProduksi - Produksi - Pasca Produksi</i>. Mari kita bahas satu persatu.<br /><b><br />PreProduksi</b><br />Layaknya seperti film professional, saat buat film indie juga perlu dilakukan PreProduksi. Yakni sebuah planning untuk mengarahkan pembuatan film tersebut dari awal hingga selesai. kesemuanya di dokumenkan dengan harapan dapat pula menjadi panduan dan laporan bagi yang membutuhkan arsip tersebut.<br />Naskah<br />Sebuah film mutlak diperlukan sebuah naskah untuk dapat menyusun dialog-dialog maupun tata cara pengambilan gambar saat buat film indie. Di dalam naskah film indie itu, terdiri dari beberapa bagian.<br /><br /><ol><li>Dialog pemain</li><li>Jenis pengambilan gambar (Long, Close, Up, dll)</li><li>Efek Suara</li><li>Detail Gambaran Shot</li></ol></span><br /></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3333061378683449231.post-64738366164293761412009-12-25T22:14:00.000+07:002010-01-04T22:55:01.358+07:00Keep Your Video To Become Great<blockquote>If you want to expand your creative horizons and add new and exciting production elements to your videos, start by developing a plan for your production. Selecting the appropriate format, style and production elements will set you up for success.<br /></blockquote><br /><br /><div style="text-align: justify;"><a href="http://1.bp.blogspot.com/_dhsLxLAj0xE/SzDe38JvKjI/AAAAAAAAAMg/ijEO3e-pfu4/s1600-h/hollywood-clapper-board-3.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="116" src="http://1.bp.blogspot.com/_dhsLxLAj0xE/SzDe38JvKjI/AAAAAAAAAMg/ijEO3e-pfu4/s200/hollywood-clapper-board-3.gif" width="116" /></a>As Creative Director for an advertising agency, I am regularly part of a dog-and-pony show to pitch clients creative premises for their television programs. In order to make sure that the right creative elements are contained in each premise, we start with a think tank. This is a day long meeting with the client that allows us to gather as much information as possible about the product. There are no bad ideas at this point as any idea helps the creative flow. Your videos can benefit from a similar process.<span class="fullpost"><br /><br /><br />1. Gather Information<br /><br />Before you begin to think creatively, do a quick overview of the project. Determine what it is that you hope to accomplish. Identify the intended viewer. Explain how you want your video to affect that viewer. Do you want to motivate, inform or just cause him to relive a warm memory. Try to boil the project down to a single statement that encompasses everything you are trying to accomplish. In advertising, this is called a "Unique Selling Proposition." Actually write down a statement that defines what is unique about the project and what elements must be present in order to produce a successful project. Let's call this the "Essence" of your production.<br /><br /><br />Next, take a look at all the potential production elements and then allow your time-line, budget, available resources and the appropriateness for the project to dictate what goes into your outline. Once you've defined your project, summarize it in a paragraph. Keep that paragraph in front of you as a constant reminder of what is important in the project.<br /><br /><br />2. Choose a Format<br /><br />Part of your planning will involve selecting a format (or combination of formats) to use for your project. There are several formats commonly used for television and video productions.<br /><br /><br />* Interview. A formal interview might take place on a set with the host seated behind a desk, like Leno or Letterman, with the person being interviewed seated opposite the host in a chair. An informal interview could be someone in a reporter role interviewing a coach on the sidelines of a football game, or a starlet on the red carpet before the Oscars. Additionally, the interviewer may be seen or unseen.<br /><br />* Documentary. A formal documentary might use a voiceover to describe the events that lead to the Battle of the Alamo, featuring drawings from the period and using black and white footage from old films that depicted the battle, like a PBS documentary on the Civil War. An informal documentary could be comprised of interviewing the cast and crew of an upcoming musical as they prepare to open a new performing arts facility. Rather than having a formal narration to describe the events leading to the opening, ask questions of the actual participants that will lead to a body of material from which you may cut your entire documentary. In the real people's own words.<br /><br />* Video Magazine. In this format the hosts are usually behind a desk or newsroom platform but two hosts banter between themselves, the tone is lighter and entertainment value is increased.<br /><br />* Story Based. A story-based piece requires a complete script and actors to perform scripted lines. This is the most sophisticated and complicated format as it includes getting actors to say someone else's words and yet come across as real people conveying real emotions. It might also involve the actors doing written recreations of events. These scenes can be shot in a studio or on location.<br /><br />* Talking Head. This is the simplest format. It is less complicated than an interview only because a standard interview usually involves more art direction and feeling of environment than a talking head segment. Talking heads can be shot with multiple cameras or film style. A film style single camera shoot involves shooting the person answering the questions first and then re-creating the questions with the interviewer later. Be sure to shoot reaction shots of the interviewer, "noddies," so you can edit to the reactions in order to compress the guests answers without a jump cut.<br /><br /><br />3. Select a Style<br /><br />Selecting the style you will use is essentially identifying the personality of the project. What is the flavor or feeling you want the program to convey? Is the presentation essentially formal or informal? Is it serious or silly? An interview, for example, can be formal (the 6 o'clock news) or informal (Oprah). A documentary can be narrated or it can utilize real people telling their own stories. In a lecture format, the speaker or topic will dictate the tone. A video magazine program like 60 Minutes is less formal than the Nightly News, where an anchor throws to field pieces.<br /><br /><br />4. Add Appropriate Elements<br /><br />Once you've determined the format and style, you can decide which elements are appropriate for your project. Does any footage related to the subject already exist? Be sure to examine all possible existing footage before final planning. Even if you don't use it, you might learn something about how the subject is best shot. If your subject involves following a process (remodeling a room, painting a picture, losing weight), consider before and after shots. These can be quite inspiring. I once shot a video designed to get the Mayor of a city re-elected to a fourth term. By showing what the city had looked like before he took office and what it looked like after, voters could see the difference he had made.<br /><br /><br />Aspirational shots ("aspirational" is an adjective in advertising lingo) can be created by simply locating a model who has the right look or by searching the Internet for inexpensive stock footage shots. When your video is talking about how wonderful it is to live an active older life, you cut to your aspirational shots (perhaps stills even) of attractive older models playing golf or sitting by a pool.<br /><br /><br />Product Demonstrations are often useful, where appropriate. A comparison between the old way and the new product can be a great element. Product demonstrations are straightforward, with possibly an expert performing the demo, or they can be light and fun (or even outrageous), as long as the power of the demo is maintained.<br /><br /><br />Since the development of pop-up video (interesting or pertinent information that overlays the video), the use of factoids has become popular. A factoid is simply an element related to the subject that is popped on in text or portrayed in both a voiceover and text.<br /><br /><br />5. Try Testimonials<br /><br />Testimonials are particularly powerful. There are a few ways to incorporate testimonials into your project. The first is to interview a real group of everyday people who are doing the activity or using the product. The cheapest and easiest way is to bring all the people to one location and shoot them with the same background. However, this can look visually dull after a few shots. You may be able to get three or four usable locations out of the same room by picking multiple set-ups within the same general location. Sit just left or right of the lens and establish strong eye contact with the person. Don't have them look into the lens unless they are very comfortable on-camera and even then only when what they are going to say is a personal appeal to the viewer. Talking right to a camera can be uncomfortable to the performer, (no human contact or feedback) and to the viewer, (the person is looking right at me). If you identify a particularly strong testimonial, you might want to arrange to shoot B-roll (shots without sound) of that person doing what they talk about and build it into a full feature for your piece.<br /><br /><br />If you shoot before an audience, you can ask for their reaction to what they've seen. You can do instant testimonials or a mall intercept, where people try your product or activity and you shoot their reactions. You can also shoot man on the street pieces. Make sure that if you shoot real people for testimonials that you have them sign a simple release which states that you can use their image and not pay them.<br /><br /><br />Expert testimonial is usually shot a little more formally. Keep in mind that having an expert might provide material that substantiates your belief in your topic, but an expert can also be a dynamic video presence. Sometimes a little science can go along way. You can choose to shoot the expert as a stand-alone testimonial or have him interviewed by a host or hostess. An expert can also analyze the action or perform a play-by-play description of an event.<br /><br />The Essence<br /><br /><br />Pre-planning your video project and creating a project essence that acts as your reference, along with a realistic time-line and budget, will help you select the right format, style and elements for your production. Once you start shooting with expanded creative visions, your palette will keep growing and growing. As a Creative Director, one of my favorite exercises is trying to match the format and elements to the project. I think you'll find as much fun in this as I have, and your videos will look better and be more effective in influencing your audience.<br /><br /><br />Randal K. West is the Vice President/Creative Director for Hawthorne Direct, a Direct Response Television Advertising Agency.<br /></span><br /></div>Unknownnoreply@blogger.com0